The health tourism and marketing strategy is finished

Thanks to the tireless work of our experts, the development directions and goals of health tourism have been finalized.

The target group analysis describes the health tourism service providers and touristic demand of Bács-Kiskun and Vojvodina and determines the development directions and goals of health tourism for the next period.

The health tourism strategy, in addition to unique medical development, aims for a complex lifestyle program that unites local and Serbian providers and promotes cooperation. It aims to make Bács-Kiskun county excel on a national level. To help implementation, a marketing strategy was also developed for the county.

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